About

I strive to capture the essence of each moment with clarity, emotion, and intention — creating visuals that resonate, preserve memories, and inspire.

My creative journey started with my dad, a hobbyist photographer who documented our family life with care. I still remember the first film camera he helped me buy for a college class — that moment sparked a lasting love for photography and storytelling. Over the years, I’ve come to see the camera as a way to hold onto the people, places, and fleeting seasons that shape our lives.

What began as a personal pursuit has grown into a multifaceted creative career.
With over a decade of experience in videography, design, and art direction, I’ve led integrated campaigns across digital, print, video, and social platforms — working with both government and commercial clients. I'm hands-on with visual storytelling, from concept and storyboarding to directing and producing content that connects. My work spans everything from brand systems and product launches to still and motion assets that align with strategic goals.

At the heart of everything I do — whether it’s shooting a live event, crafting a brand video, or mentoring others behind the lens — is a desire to create work that’s grounded, thoughtful, and human. I value collaboration, clarity, and the creative process just as much as the final result. Whether you’re here to work together, learn, or simply explore, I’m glad our paths have crossed.