Bring Your Brand’s Story to Life
I film and edit videos that feel authentic, engaging, and true to your brand. From planning and shooting to color correction,
sound design, and final delivery, I handle every step with a focus on storytelling and visual impact.
Whether you already have footage or need full production support, I’ll work with you to create videos that connect with your audience and showcase what makes your brand unique.
The Largest National Outreach Campaign for Asian American Communities
The 2020 Census Asian Campaign was a nationwide effort to boost census participation across Asian American communities, ensuring fair representation, equitable resources, and visibility where it matters most.
Through multilingual materials and culturally relevant messaging, the campaign tackled key barriers like language access and government mistrust. Partnering with community organizations, along with focusing on education, outreach, and trust-building. Reminding people that their response wasn’t just a formality, but a statement of belonging and making sure they
are heard.
We ❤️ Red Panda Donuts!!!
A “Turning Red” PR Campaign That Stood Out
To promote the Blu-ray release of Turning Red, the campaign leaned into the film’s themes of transformation and growing up — launching a vibrant, multi-platform push across Instagram, TikTok, and Twitter.
By partnering with social influencers and content creators, the team invited audiences to share their own “Turning Red” moments, tapping into nostalgia, humor, and relatability. Interactive challenges and themed content sparked organic engagement, while brand collaborations delivered limited-edition merch and bundled promos that extended the campaign’s reach.
The result? A playful, emotionally resonant rollout that connected with fans, fueled online conversation, and helped boost Blu-ray sales.
Multilingual Read-Along Videos for Kids
I partnered with Duck Duck Books to produce a series of engaging read-aloud videos in English, Mandarin, Cantonese, and Spanish. Each video was thoughtfully adapted for YouTube, with additional versions delivered in social media-friendly formats to maximize reach and accessibility across platforms.
Collaborating on Social Media Content with Monica’s Waterfront Bakery
I aimed to demonstrate my skills in shooting and editing social media content by highlighting a local café and bakery that has been serving the community for over twenty years. This project was specifically created for Instagram Reels.
The One-Man Band Video Production
Already making waves on the film festival circuit, this music video for Sonic Ring (a rock band out of Bremerton, WA) was a true hands-on project. I collaborated closely with lead guitarist Robert Lofthouse to shape the creative direction — from themes and storyboards to shot planning and editing.
We filmed across multiple locations over just two days, weaving in live concert footage to ground the visual energy. The result?
A gritty, emotional visual story of a shipwrecked man haunted by his demons, searching for identity and redemption.